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Aug 13Liked by Charlie Brown

Mahalo for your in-depth analysis!

You're so right that trust is so important, both in producers and governing bodies

Many years back, the sellers of Templeton rye whiskey were sued over deceptive labeling

Long story short, they marketed it as following an old family recipe dating back to Prohibition. However, they were buying off the shelf rye whiskey produced by a third party (MGP in Indiana), adding some flavoring, and bottling it with their label

While many folks still enjoy it, I refuse to give them my business, since they were so deceptive. Trust is difficult to gain, easy to lose, and a critical asset against stiff competition

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Agreed!

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