It’s called “small-washing” and it’s everywhere
Absolutely there’s a lot of it about.
So often these companies get successful then sell out or other time supermarkets for example use names that suggest a smaller enterprise to confuse customers. Tesco use ‘Rosedene Farm’ for example
https://www.independent.co.uk/news/business/news/tesco-willow-boswell-rosedene-redmere-made-up-fictional-farms-a6949801.html
Absolutely there’s a lot of it about.
So often these companies get successful then sell out or other time supermarkets for example use names that suggest a smaller enterprise to confuse customers. Tesco use ‘Rosedene Farm’ for example
https://www.independent.co.uk/news/business/news/tesco-willow-boswell-rosedene-redmere-made-up-fictional-farms-a6949801.html